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About Us

White Elephant is an independent and female-run clothing and lifestyle store based out of Hamilton, Ontario, Canada. We opened the doors to our bricks and mortar boutique in 2008, focusing on handmade and small-batch jewelry, accessories, and gifts. We have since expanded our offerings to include Canadian-made women's clothing, as well as expanding to include a second retail location in our hometown of Hamilton in 2014. Run by owners Hollie and Jane, White Elephant is passionate about supporting our community and providing quality goods that will be loved for a lifetime.

We believe in providing a warm retail experience, both in store and online. We believe in shopping sustainably and shopping small. We believe in helping our customers feel pride knowing that the products they choose are made with the utmost care and intention, and that their purchase supports and champions independent artists, makers, designers, and shopkeepers.