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9 Tips for Boosting Your Craft’s Visibility with the Help of Instagram Stories

9 Tips for Boosting Your Craft’s Visibility with the Help of Instagram Stories

In today’s digital age, Instagram Stories have become a powerful tool for artists and crafters looking to showcase their work and connect with a broader audience. With its dynamic and engaging format, Stories can significantly enhance your craft’s visibility and engagement. Gain even more Instagram followers by crafting compelling and authentic Stories that resonate with your audience.

As a craftsman, you want to get the word about your crafts out there. To help you with that, here are 9 practical tips to help you leverage Instagram Stories for your creative business.

1. Consistency is Key

Post regularly to keep your audience engaged. Whether it’s daily updates on your latest project or weekly behind-the-scenes glimpses, a consistent schedule keeps your audience anticipating your next story.

This doesn’t mean bombarding followers with content, but rather finding a balanced rhythm that works for you and them.

2. Showcase Your Process

People love seeing the journey of creation. Share the process behind your craft, from the initial sketches to the final touches. This not only adds depth to your work but also allows followers to feel a part of your creative journey. Such transparency builds a stronger connection and can increase appreciation for your craft.

3. Use Interactive Features

Instagram offers a variety of interactive features like polls, questions, and sliders that can make your stories more engaging. Use these to gather feedback, understand your audience’s preferences, or simply entertain.

For instance, let followers choose the color of your next project or suggest themes.

4. Highlight Testimonials and User-Generated Content

If you have customers who have shared their love for your craft, flaunt it! Reposting customer photos or testimonials not only shows the practical use of your craft but also builds trust with potential customers.

It’s social proof that your work is appreciated, and it even encourages others to join the bandwagon.

5. Collaborate with Others

Team up with fellow crafters or influencers in your niche. This can be through joint live sessions, takeovers, or shared projects. Collaborations expand your visibility to the collaborator’s followers, introducing your craft to a wider audience that already appreciates similar content.

6. Utilize Hashtags and Location Tags

Just like regular posts, stories can be discovered through hashtags and location tags. Use relevant and trending hashtags to increase the chances of your story being seen by non-followers interested in similar content.

Location tags can also be particularly useful if you’re attending or showcasing at events or markets.

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7. Promote Your Posts

Occasionally, direct followers to your main feed. If you’ve posted a new item or a detailed blog post, use stories to tease the content and encourage followers to check it out.

This can help increase engagement on your regular posts and ensure your followers don’t miss out on any important updates.

8. Track and Analyze

Finally, make use of Instagram’s analytics to understand what’s working. Track which stories have higher engagement, what times your followers are most active, and what type of content drives the most interaction. Use this data to refine your strategy and content planning.

9. Growing Your Followers

While the focus is on enhancing your craft’s visibility, growing your follower count organically is a beneficial side effect. Engage with your audience by replying to messages and comments, participating in relevant community discussions, and maintaining a genuine online presence.

As your craft and stories become more visible, so does your follower count. Remember, it’s not just about the numbers but building a community that values and supports your craft.


Instagram Stories are a fleeting yet impactful way to showcase your craft, engage with followers, and expand your reach. By being consistent, interactive, and strategic, you can effectively use this tool to boost your craft‘s visibility.

Keep experimenting with different types of content and features to find what resonates most with your audience. With time and dedication, Instagram Stories can become a vital part of your online presence and business growth strategy.

So, start crafting your story today and watch your visibility soar!

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